Since the economic collapse in 2008, a shift has been taking place in the American consciousness- from a culture of buying and spending, unlimited credit card debt and hefty mortgages to precisely the opposite of this mindset. Today, a culture of debt elimination has emerged, especially toward credit card debt-but, all debt, too-to a commitment to save more, even downsizing one's lifestyle and the square-footage in personal housing. From a cultural mindset characterized by "more and bigger" today's "New Normal," as it has been called is a mindset characterized by "less and smaller."Church leadership should "tighten-its-belt" as well on spending, debt service, salary increases, etc., and be perceived by members as doing so without resistance or complaint by leaders. In the next decade, churches and church leaders perceived to be addressing the human needs, as well as the spiritual, local, global or "green" needs of planet earth, will find people willing to support it. Those churches and leaders who possess an apocalyptic view of the future that focuses on escaping the challenges faced by humans and the planet will be increasingly marginalized and accelerate their own numerical and financial decline.2. As a matter of practice, make sure you say "Thank You" for member support at least three-times as often as you say things like, "We need your help." Send quarterly "thank you" letters to members that are addressed to them personally (ie., "Dear Bob and Mary..."), along with their statement of giving for that quarter. Make sure the letter highlights a specific ministry/mission accomplishment for the previous quarter (ie., faith conversions, new members, a facility that just went "green" or was painted, updated, or the number of households served by the church's food pantry, a mission team report, etc.). People give to people and to projects they deem worthy in serving the cause of Christianity. Put a "face" on these letters so that members are reminded that their generosity is making a difference in someone's life.3. Make use of "generosity testimonies" throughout the year, not just a budget promotion time. Listen for those stories from members who are facing hard times but remaining faithful in their giving and finding God's presence and provision to be adequate. Enlist them to share their story.